Sorare26 — raph13®

raph13

Raphaël Samson, a 3rd-year student at IIM, currently working at Grinta Agency as an Assistant Art Director. Developing visual concepts across branding, advertising, and digital design, with a strong interest in experimental graphic systems.

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Sorare 26

INDEX

The graphic direction draws from a strong contrast between dynamic photography and full-frame bold typography. The entire visual, the floating player as well as the background with the hands, comes from a shoot directed from a mockup I had created beforehand, combining compositing and AI generation, which served as a visual reference to guide the shoot. The composition fills the entire vertical space and immediately establishes a visual energy before the text is even read.

The hierarchy is built in three steps: the headline hooks at the top, the yellow block interrupts the reading to highlight the commercial offer, then the Sorare branding closes in the bottom right. This structure guides the eye in a direct and efficient way, consistent with the codes of print advertising.

The yellow is used sparingly to isolate the key information, the 100€ offer, without disrupting the composition. It creates a visual tension point that holds attention on the highest-conversion element.