raph13
Raphaël Samson, a 3rd-year student at IIM, currently working at Grinta Agency as an Assistant Art Director. Developing visual concepts across branding, advertising, and digital design, with a strong interest in experimental graphic systems.
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- Chanute Party
- Santa Cruz
- Wassup Magazine
- Sorare 26
- The Batman
- Adidas X CaminoTV
- La Halle Saint Pierre
- Coming soon
/Archives Chanute Party
2025
Photoshop
All rights reserved
The graphic direction draws from a brutalist aesthetic: oversized typography, monochrome palette, composition organized in blocks. The background texture breaks the overly clean feel of digital design and brings an organic quality to the whole.
The reading hierarchy follows a clear "L" path. The "2026" immediately anchors the date and structures the composition, the Chanute Party logotype draws attention at the center through its detailed graphic treatment, then the eye naturally moves down to the practical information block, grouped and legible in the bottom right.
The logotype plays on a strong typographic contrast between the condensed bold and the cursive of "Party" — a tension between power and lightness that reflects the identity of the event.